MASSACHUSETTS OFFICE
OF TRAVEL AND TOURISM

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The Massachusetts Office of Travel and Tourism (MOTT) partnered with The Pohly Company to produce its annual tourism guide for 10 years. The Massachusetts Getaway Guide, was produced once per year but distributed through a broad network of outlets to reach key drive markets. Outlets included distribution with the New York Times, rack space in CVS stores throughout New York, Connecticut, and Rhode Island, and complete integration with MOTT’s tourism site, massvacation.com.

SpotlightMarketing & Sales Support

The Massachusetts Getaway Guide, program included strategic planning, more than one publication redesign, management of a state-wide advertising sales program, marketing promotions to support sales, and integration with MOTT’s website:  massvacation.com.

SpotlightSynergistic Print & Web Execution

The Massachusetts Getaway Guide provided content for MOTT’s tourism website, massvacation.com. Traffic to the site was integrated with print circulation to boost total revenue despite a steady decline in print circulation over a number of years.