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Prior to the merger and name change to United Airlines, The Pohly Company produced Continental Airline’s inflight magazine, Continental, for 16 years. Multi-award-winning Continental magazine did double duty as a key customer communications vehicle for Continental Airlines while also providing entertaining and stimulating destination-oriented and consumer-focused content for passengers.

Spotlightmarketing & sales support

Beyond the print publication, Pohly organized and managed more than 20 additional integrated marketing opportunities for advertisers that would allow access to Continental’s passengers before, during, and after each trip. With an outstanding record for both revenue growth and award-winning creative execution, Pohly was also able to build and sustain many different relationships throughout Continental in order to create a comprehensive, 360-degree media program.

Spotlightsales videos

Continental magazine’s revenues were supported by a global sales organization. On an annual basis, Pohly produced motivational videos to kick-off its annual sales meeting.