BOSTON SOCIETY OF ARCHITECTS

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The Pohly Company partnered with the Boston Society of Architects (BSA) in producing its 6x per year professional member’s magazine and managed all advertising sales for the publication during a 3-year period. ab Magazine includes content that is both intellectual and highly graphic and was produced in conjunction with BSA’s in-house editor. Pohly redesigned the publication and garnered numerous awards, including the prestigious Rebrand 100 award.

SpotlightMARKETING & SALES

ab Magazine was marketed to B2B organizations interested in reaching and influencing professional architects. An annual media kit was produced and updated each year, and a wide range of marketing support tools were developed to help increase sales.

SpotlightEVENT SUPPORT

Pohly promoted ab Magazine for the BSA at its annual professional event. A variety of promotional pieces were produced, including a looped video that introduced the new design of the magazine to the BSA membership.