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The Pohly Company has worked with the Association of National Advertisers for eight years. The association’s member magazine program has progressed from print to web to mobile during that time. ANA Magazine is delivered quarterly and strives to meet the editorial and design excellence of a Harvard Business Review, but geared specifically to the highest levels of marketing professionals for top global brands. The entire media program for the ANA covers high-level topics in marketing and branding delivered to chief marketing officers for the largest global brands in the world.
SpotlightMarketing & Sales
The Pohly Company managed all aspects of sales generation for advertising and conference support for four years. Responsibilities included creating a unified, high-level sales strategy, designing and implementing a microsite, and developing number topic-focused issues to enhance sales efforts. Total sales increased by 50 percent in the first two years and event sales increased by 280 percent over three years.