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The Massachusetts Office of Travel and Tourism (MOTT) partnered with The Pohly Company to produce its annual tourism guide for 10 years.  The program included strategic planning, more than one publication redesign, management of a state-wide advertising sales program, marketing promotions to support sales, and integration with MOTT’s website,


Massachusetts Office of Travel and Tourism

An Annual Guide with Specialized Distribution

MOTT’s annual tourism publication, the Massachusetts Getaway Guide, was produced once per year but distributed through a broad network of outlets to reach key drive markets. Outlets included distribution with the New York Times, rack space in CVS stores throughout New York, Connecticut, and Rhode Island, and complete integration with MOTT’s tourism site,


Massachusetts Office of Travel and Tourism

Synergistic Print and Web Execution

The Massachusetts Getaway Guide provided content for MOTT’s tourism website, Content from the magazine was repurposed and published in a variety of ways on the site in order to create a seamless visitor experience.