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A large supermarket chain based in New England, Hannaford Bros. has partnered with The Pohly Company for many years in building a highly successful custom content program delivered across multiple channels. Anchored by the bi-monthly fresh magazine, Hannaford has leveraged original recipe content and extensive information on living a healthy lifestyle across multiple channels. Hannaford’s Fresh content program reaches customers throughout their shopping experience and supports key marketing initiatives in a wide variety of ways all year long.
Fresh Magazine Makes a Difference
Fresh is delivered to more than 300,000 customers six times per year by in-store distribution. In recent reader research, 79 percent of customers surveyed say they pick up the magazine every time it’s published. The 48-page magazine features original recipes using Hannaford private-label brands, healthy living, and budget-minded tips and advice, and is supported by advertising from manufacturing vendors.
Original Recipes Available Only On the Web
Every issue of fresh magazine is delivered with additional original recipe content available only online at Hannaford.com.
Fresh Content Delivered in How-to Video Vignettes
The editor of fresh magazine provides detailed cooking instruction while creating one of Hannaford’s original recipes.