CLIENTS & CASE STUDIES
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Prior to the merger and name change to United Airlines, The Pohly Company produced Continental Airline’s inflight magazine, Continental, for 16 years. Beyond the print publication, Pohly organized and managed more than 20 additional integrated marketing opportunities for advertisers that would allow access to Continental’s passengers before, during, and after each trip. With an outstanding record for both revenue growth and award-winning creative execution, Pohly was also able to build and sustain many different relationships throughout Continental in order to create a comprehensive 360-degree media program.
An Impressive Track Record in Inflight Publishing
Multi-award-winning Continental magazine did double duty as a key customer communications vehicle for Continental Airlines while also providing entertaining and stimulating destination-oriented and consumer-focused content for passengers.
Print Publication Delivered Monthly in Web Format
Continental magazine was also made available online every month, under Pohly’s direct management, and it included additional stories of interest to passengers that could not be found on the print version.
Rock the House with Sales Videos
Continental magazine’s revenue were supported by a global sales organization. On an annual basis, Pohly produced motivational videos to kick off its annual sales meeting.
The Power of Mobile Publishing
Prototype developed demonstrating the possibilities for mobile delivery of Continental magazine.