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The Pohly Company has worked with the Association of National Advertisers for eight years. The association’s member magazine program has progressed from print to web to mobile during that time. The entire media program for the ANA covers high-level topics in marketing and branding delivered to chief marketing officers for the largest global brands in the world.
Top-notch Editorial and Design Content for C-Suite Marketers
ANA Magazine is delivered quarterly and strives to meet the editorial and design excellence of a Harvard Business Review, but geared specifically to the highest levels of marketing professionals for top global brands. The publication covers diverse topic areas and includes content provided by the ANA itself as well as original articles from industry experts and luminaries.
Taking Print to the Web
ANA Magazine is repurposed for the Association of National Advertiser’s website, ana.net, to extend the content to a broader audience than is reached by the magazine alone.
Targeted Publishing Delivered on Mobile Devices
Working with the ANA, The Pohly Company launched a series of monthly special focus issues for ANA members called the Thought Leadership Series. Produced in conjunction with a significant major sponsor, each Thought Leader eMagazine is delivered on both web and mobile platforms, and covers a single high-level topic of interest for members.