CLIENTS & CASE STUDIES
ASSOCIATION OF EQUIPMENT MANUFACTURERS
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New Foray into Custom Content
The Association of Equipment Manufacturers (AEM) approached Pohly to develop a new custom content program targeted at AEM member customers in the construction industry. Unlike other trade publications speaking to this same audience, Constructive Thoughts takes a thought-leadership approach and addresses regulatory, workplace, and general business topics from a high-level, strategic point of view. Issues are produced on a schedule that will coincide with building attendance at AEM’s major industry tradeshow in January of each year.