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Developing a cohesive revenue strategy to effectively monetize content
For publishers that have robust media programs, integrating the various program elements for revenue success can be a challenge. Setting up a viable content strategy that meets the needs of readers and advertisers that generates the highest possible level of revenue does take planning. The Pohly Company has a wealth of experience in revenue generation through a variety of media. You can see some of our publisher case studies here, and we’d be happy to provide more information on developing totally customized, and integrated, revenue programs for your media content on print, web, video and mobile platforms. See what our experience can do to help you better monetize your content today.