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The Pohly Company has spent 30 years perfecting the strategic development and tactical execution of generating revenue from qualified content. We have created hundreds of new content programs in print and digital over the years, and many of these programs are leveraged for revenue generation.
Content monetization includes print and digital advertising sales, subscription management, single-copy newsstand and specialty in-store distribution. Every program is unique and different and is driven by program goals and the audience that the content program serves.
Analysis and planning are critical, but effective execution is just as important. Hiring, training and managing a sales force, retaining qualified newsstand distribution consultants and distributors and devising interesting and unique ways to display content at the counter are just some of the many ways we have assisted clients over the years with content monetization.
The Pohly Company works with global brands, associations, publishers and small business owners and our content platforms include print, web, video and mobile. Our unique combination of strong marketing and sales experience combined with outstanding publishing talent has resulted in a depth of experience that is hard to match. We don’t just monetize content, we create content and market content as well. See what our experience can do for your content programs.