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Developing a cohesive revenue strategy to effectively monetize content
For associations that have a robust member content program that also has the opportunity to generate revenue in a variety of ways, integrating the various program elements for revenue success can be a challenge. Setting up a viable content strategy that meets the needs of members and sponsors that can also generate cost-offsets via revenue development does take planning. The Pohly Company has a wealth of experience in creating, marketing and monetizing content for associations. Some, but not all, of our work includes revenue generation through a variety of means, including advertising sales, subscription sales, single-copy newsstand sales and in-store counter sales. You can see some of our association case studies here, and we’d be happy to provide more information on developing totally customized revenue programs for your content on print, web, video and mobile platforms. See what our experience can do to help you monetize content today.