Member Audience Definition and Segmentation

CONTACT

Please call or email for more information:

Diana Pohly
President
Phone:
617.451.1700
Toll Free:
800.383.0888
Email:
Mail:
253 Summer Street
Floor 3
Boston, MA 02110

Finding and Leveraging Market Potential

Marketing and monetizing content must necessarily begin with understanding where opportunities really exist. The Pohly Company has managed market analysis for content programs for a wide variety of industries over our 30-year history, and you can see just some of our work for association clients here. Finding and quantifying audiences that will be attractive to advertisers, better defining member segments for improved delivery of content ,and developing new audience and market segments for program expansion are just a few of the areas we have developed working with our clients.

Whether you are seeking to improve an existing content program, or create an entirely new one, our totally customized market analysis and planning skills can be put to work for your association. Our content platforms include print, web, video and mobile. See what our analysis skills can do for your content program today.

Related Services

Custom Content
Content Marketing
Content Monetization
Strategy & Planning
Market Research and Competitive Analysis

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