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Identify, Understand, and Compel to Action
To engage members more effectively, The Pohly Company provides our association clients with the opportunity to further enhance their investment in custom content programs through our content consulting and market research services.
The premise is simple: the more you know about what makes your members tick, the more you can do to engage them in the two-way conversation that compels them to act. Discovering needs and desires first provides the foundation from which we can develop compelling and engaging custom content programs that produce desired results.
The Pohly Company works on content platforms that include print, web, video and mobile. Our unique combination of strong marketing experience combined with outstanding publishing talent has resulted in a depth of experience that is hard to match. Our consulting and market research services include:
- Audience definition
- Qualitative and quantitative research
- Customer acquisition and development plans
- Market opportunity and competitive analyses
- Content communication audits and plans
- Performance metrics and evaluation
- Archive and historical research