The Pohly Company

Continental Airlines

Objectives

• Deepen customer’s attachment to the brand
• Create opportunities to reach the customer from the time they arrive at the airport to the time they deplane at their destination
• Support customer and partner relationships through both print and web content
• Develop comprehensive sales strategy and sales and marketing materials to support aggressive revenue goals

Create

• Developed comprehensive sales and marketing materials, including video, to support national and international sales force
• Produced a monthly in-flight magazine featuring Continental partners, destinations, and customers
• Produce two monthly in-flight entertainment programming guides
• Created and maintained the magazine website, delivering greater value to readers and advertisers
• Implemented more than 20 integrated marketing programs, delivering additional value to Continental customers

Market & Monetize

• 380,000 magazines reached more than 2.4 million readers each month
• Monthly in-flight publication featured 40+ Continental partners and customers and covered more than 115 destinations each year
• Implementation of additional website content in 2009 yielded a 195% increase in web traffic year-over-year
• Advertising revenue increased 100% in the past 10 years