media sales & consulting

A Strategic Approach That Generates Customers, Revenue, and Growth

With successes that have included ad sales program growth of 20–45%, The Pohly Company brings a strategic understanding to all facets of media sales and product development, a proven capability that generates revenue and results for both custom and traditional publishers.

A Very Different Approach

We bring a variety of skills to the table that will help you improve the financial success and quality of your media programs. Our senior strategists and sales management professionals focus on customizing solutions that will improve your products and help you increase your bottom line. Fully customized point solutions can be tailored to meet your specific needs.

Media Sales Capabilities

• Media sales strategy development
• Media sales feasibility assessment
• Integrated media sales: print, event, online
• Direct sales and sales force management
• Territory analysis and recommendations
• Ancillary product development to augment print
• Media kit and sales tool design and redesign

Case Study

A Fresh Face for an Industry Leader
The Association of National Advertisers leads the marketing community — now their magazine does the same

» The Association of
National Advertisers

» Boston Society
of Architects
» Continental Airlines
» Massachusetts Office of
Travel and Tourism

The Pohly Company provides advertising sales assessments, media kit design, ad sales recommendations, internet marketing and online advertising, integrated media sales, and magazine advertising sales strategies.

Other services include custom publication marketing, customer engagement, CRM marketing, graphic design services, newsletter publishing, brochure design, corporate publishing, engagement marketing, and design communications.