The Pohly Company

A Strategic Approach that Generates Customers, Revenue, and Growth

With successes that have included ad sales program growth of 20–45%, The Pohly Company brings a strategic understanding to all facets of media sales and media product development. We offer a proven methodology built on quality research, strategic positioning, and exceptional sales execution. Our teams generate revenue and results for associations, custom magazines, and traditional magazines.

A Comprehensive Approach

We bring a variety of skills to the table that will help you improve your financial success and the overall quality of your media programs. Our senior strategists and sales management professionals focus on customizing solutions that will improve your sales planning and execution, and help you increase your bottom line. Customized point solutions can be tailored to meet your specific needs.

Media Sales Capabilities

• Online, print, event, and integrated media sales
• Sales strategy and development
• Rate and pricing recommendations, direct sales, and sales force management
• Domestic and international sales coverage
• Media kit and sales tool development
• Media sales support services
• Advertising universe analysis
• Competitive media analysis/market positioning
• Supplement and ancillary media development
• Revenue and budget projections