media sales & consulting

Raising the Bar and the Bottom Line

The Boston Society of Architects repositions for sales success

Publishing Objectives

• Increase advertising revenue
• Bring publication to break-even within 3–5 years
• Encourage additional membership revenue through a redesigned publication program

Execution

• Implemented a thorough advertising market analysis, examining the publication within the context of the competitive environment
• Conducted qualitative research among current and prospective advertisers
• Drove a significant marketing push that generated buzz within the professional community

Results

• Increased advertising revenue an average of 21% in each of the first two years of the
new program
• Increased realized rate per page by an average of 5%
• Implemented an integrated media sales effort combining online and print advertising sales

Additional Case Study

A Fresh Face for an Industry Leader
The Association of National Advertisers leads the marketing community — now their magazine does the same
full case study »

Delivering Bigger Numbers Every Year
Continental magazine proves the sky’s the limit
full case study »

Increasing Requests Through Multi-Channel Media
Massachusetts Office of Travel and Tourism gets results by adding more tactics
full case study »

The Pohly Company provides advertising sales assessments, media kit design, ad sales recommendations, internet marketing and online advertising, integrated media sales, and magazine advertising sales strategies.

Other services include custom publication marketing, customer engagement, CRM marketing, graphic design services, newsletter publishing, brochure design, corporate publishing, engagement marketing, and design communications.