Media Sales
The Pohly Company’s strategic approach to media sales generates new revenue and continued growth
The Pohly Company offers media sales and consulting in print and traditional media markets. We go well beyond traditional magazine ad sales programs, boosting reach across multiple media channels with a focus on customized solutions that will improve your publication or website’s revenue results and help you increase your bottom line. In the custom content arena, our media sales and consulting capabilities are uniquely positioned to help you improve your internet marketing online advertising, corporate publishing, association publishing and/or custom publishing results. We also serve traditional magazine publishing and digital publishing markets with advertising sales representation capabilities further enhanced by our communications consulting and market research, custom publishing, and design communications services.
Our success in creating powerful ad sales programs includes annual ad sales program growth of 20-50% year-over-year for select clients. We are able to achieve this proven, consistent success for both custom and traditional publishers through our strategic understanding of all aspects of media sales and media product development. We offer comprehensive domestic and some international advertising sales representation and top-notch business planning and strategic development services.
The Pohly Company’s senior strategists and sales management professionals work with you to customize your media sales solutions and increase your bottom line, whether in print or online.
Our ad sales capabilities include:
- Media sales feasibility assessment and strategy development
- Integrated print, online & event media sales
- Direct sales and sales force management
- Territory analysis and recommendations
- Ancillary product development to augment print
- Media kit sales and sales tool design and redesign
- Graphic design services
The Pohly Company is a diversified marketing and publishing services company, and is recognized as one of the leading customer engagement companies in the country.