Ensure Editorial and Design
Serve Your Mission

The Boston Society of Architects learned what readers
really want

Client Objectives

• • Examine members’ information needs from a print magazine as part of a larger communications program
• • Respond to members’ needs with a redesigned publication
• • Create a sales strategy and execution plan based on the publication’s redesign

Execution

• • Conducted qualitative research among BSA members and current publication advertisers
• • Solicited participants’ feedback about magazine’s editorial direction and implementation, as well as design execution
• • Analyzed past advertising history and developed opportunities for future revenue growth

Results

• • Research led to full redesign of the publication and a circulation increase of 20%
• • Resulting design garnered several industry awards, including the prestigious
  “Rebrand 100”
• • Ad revenue increased by more than 20% in the first year of the redesign