Ensure Editorial and Design Serve Your Mission
Client: The Boston Society of Architects The largest chapter of the American Institute of Architects
Objectives
- Examine members' information needs from a print magazine as part of a larger communications program
- Respond to members' needs with a redesigned publication
- Create a sales strategy and execution plan based on the publication's redesign
Execution
- Conducted qualitative research among BSA members and current publication advertisers
- Solicited participants' feedback about magazine's editorial direction and implementation, as well as design execution
- Analyzed past advertising history and developed opportunities for future revenue growth
Market & Monetize
- Research led to a full redesign of the publication and a circulation increase of 20%
- Resulting design garnered several industry awards, including the prestigious "Rebrand 100"
- Ad revenue increased by more than 20% in the first year of the redesign
case studies
