Great magazine design will pull in readers and potential customers and engage them with high-quality custom content, whether in print or with an online magazine. Through our custom publishing, traditional publishing and design communications services, The Pohly Company creates custom magazine designs that engage and involve readers at every level.

We create magazine designs for other companies and associations, winning awards, boosting revenues, and increasing readership. Our proven success in creating memorable magazine designs for an airline magazine and other custom magazines, including marketing newsletters, is the result of an approach unique to the custom magazine publishing arena – formidable marketing and journalism expertise paired with fresh, visually exciting designs that customers actually welcome into their lives. Our magazine designs capture attention, opening the door to compelling, long-lasting customer communications.

Companies turn to us when they need a magazine design or redesign, and when they want a complete engaged marketing experience that can only be created through custom publishing programs.

Just check out some of our magazine design work for Continental Airlines, Association of National Advertisers (ANA), Boston Society of Architects (BSA), Massachusetts Institute of Technology’s (MIT) Sloan School of Management, American Indian Science & Engineering Society (AISES), and grocery store Hannaford Bros. Fresh magazine.

Magazine design – and so much more…

In addition to creating high-impact magazine designs, we offer the following services:

• Program strategy development and measurement
• Audience definition and profile
• Editorial strategy and content development
• Editorial positioning and publication redesign
• Design implementation
• Production and circulation management
• Web content creation
• Custom content

The Pohly Company is a diversified marketing and publishing services company and is recognized as one of the leading publishing companies and magazine design companies in the country.

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The Pohly Company’s association publishing and marketing programs support member engagement and growth.

To remain relevant to their members, associations must engage and inform them by providing valuable information year after year through their targeted association marketing programs. The Pohly Company understands how important it is for associations to create long-lasting, profitable relationships with their members.

Association publishing is about building membership and educating your membership with magazines, books, specialized services, events, and other products.

And association publishing has special needs that not any old publishing company understands. You need an expert partner that can identify your members’ needs; engage your members with compelling content; and monetize the content for the benefit of your members and your association.

The Pohly Company creates effective association publishing programs with high quality custom content. Your market is dynamic and so are our custom magazines.

Just check out some of our client case studies: Association of National Advertisers (ANA), Boston Society of Architects (BSA), and American Indian Science & Engineering Society (AISES) — and see how your own association publishing program can prosper.

The Pohly Company is one of the top publishing companies that can create a clear, differentiated, competitive position for your association. We also provide comprehensive ad sales services, including magazine ad sales strategy and implementation, magazine design, and media kits with compelling graphic design execution. Our association marketing work has included working with some of the largest and most prestigious associations in the United States.

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The Pohly Company is one of the top publishing companies to offer complete custom content and custom publishing services for a diverse group of clients, including brands, associations, and other publishers.

Working with an experienced publisher means you get compelling custom content and a quality ad sales program that will meet your needs and your budget. The Pohly Company offers ad sales for print, online, and traditional markets. Additionally, we produce award-winning content from top-notch designers and well-known writers from the worlds of corporate publishing, custom publishing, and traditional magazine publishing.

When you have great journalism, terrific marketing, and compelling magazine design, any magazine publishing program is positioned to succeed. And for anyone interested in creating magazines? Publishers like The Pohly Company are a perfect solution.

In addition to creating high-impact publishing programs, we offer the following services:

•Program strategy development and measurement
•Audience definition and profile
•Editorial strategy and content development
•Editorial positioning and publication redesign
•Design implementation
•Production and circulation management
•Web content creation
•Custom content

Publishing companies such as The Pohly Company are experts at defining your market differentiation and ensuring that you can gain competitive advantage in your marketplace.

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Simply put, what is SEO? Search engine optimization.

High-quality, compelling custom content is the driving force behind any successful website. But to lure a steady stream of visitors to your site and give your business a competitive advantage, your content needs to appeal to both the reader and the major search engines like Google, Bing, and Yahoo! The Pohly Company’s search engine copywriting services are designed to help your company achieve a higher ranking on the search engines and convert website traffic into business. Part art and part science, our approach to copywriting for SEO takes into account the keywords people type into a search engine to find products or services just like yours. The higher your company is ranked on a search engine, the more traffic your website will attract. Our team of experienced, professional copywriters and editors can optimize your website copy from scratch or rewrite your existing copy so that it’s search-engine friendly and relevant to your audience. The process requires the targeting of keywords that are right for your business and working them into your website copy in an engaging, informative way. At The Pohly Company, we create online copy that not only catches the attention of search-engine users, but also convinces them to seek you out and do business with you.

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The Pohly Company creates engaging airline magazines for discerning readers and advertisers

Even before a flight takes off from the runway, a majority of airline passengers are already flipping though the onboard inflight magazine conveniently located in front of them in the seatback pocket. Few forms of media are as effective for reaching a captive audience as the inflight magazine. Once published exclusively to advertise the airline’s duty-free offerings, quality inflight magazines now rival some of the most respected glossies in terms of content, design, and advertising revenue. Whether you’re looking for an inflight magazine or a custom publication of a different kind, we can help.

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The Pohly Company is one of the top magazines publishers, offering complete publishing solutions for brands, associations, other publishers, and even agencies with publishing clients. Our services create buzz, win awards, and attract advertisers.

Magazines are a great way to engage your customers with content that is compelling and relevant – and to deliver on-point marketing messages. Working with an experienced publishing house means you’ll consistently have engaging content and a quality ad sales program.

As a publisher of magazines, The Pohly Company understands that it takes a precise combination of credible journalism and powerful marketing expertise to create custom magazines that break through the media clutter to fully engage time-starved customers and money-tight advertisers. For us, publishing magazines regularly wins awards and increases ad sales for our clients.

As publishers of custom content for brands, we help clients such as Hannaford Supermarkets with their grocery marketing initiatives; and we created an award-winning airline magazine with Continental Airlines.

Please check out our work in association publishing with magazines for clients such as the Association of National Advertisers and Boston Society of Architects. Associations have unique needs in serving their members, and The Pohly Company is one of the publishing houses poised to serve associations and non-profits with magazine publishing programs.

As magazines publishers, we also work with other publishing companies, to help with their magazines’ publishing. For some publishers, magazine design is all the help they need, and as a publishing company that is one of the premier design companies, The Pohly Company delivers. Check out our publishing design work in partnership with MIT’s Sloan School of Management.

Magazines publishers like The Pohly Company make a great partner for any custom content program that engages your customers.

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Retail marketing plans, sales promotion ideas, branding intiatives, and advertising for retailers are all greatly enhanced when you deliver regular, usable, relevant content for your customers.

Custom content is the undiscovered gold mine for retail marketing. Often overlooked because it isn’t always obviously monetized, custom content is all about providing value to customers so they become addicted to your offerings and want more from you.

Whether it’s advertising, merchandising, private-label branding, coupons, signage, and even your press releases, everything you do in marketing your retail business can benefit from regular, consistent, and powerful custom content. Think of content marketing as another touch point with your customers, and that can be valuable. Just watch how your customers become accustomed to your regular content publishing program.

Retail marketing, when aligned with powerful custom content publishing, will prosper, and your bottom line will improve. And the best way to ensure engaging content is delivered to your retail customers is to hire an expert in retail marketing and custom publishing.

The Pohly Company is a custom content publisher, working with a variety of retailers, to help their retail marketing efforts. Check out [insert links to case studies] to see just how The Pohly Company can help you with your needs for creating, marketing, and monetizing specialty retail content.

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As with any business, educational institutions need to worry about gaining customers, engaging customers, and keeping connections going. And good education marketing can get you there.

Education marketing — whether it’s to students, alumni, faculty, or prospects — is all about making sure you’ve done your research first. Because you cant develop good marketing plans without doing your homework.

Educational institutions need planning, positioning, and branding that identifies the unique marketplace differentiation and can lead to powerful key messaging. And custom content is a great way to do that. Create powerful content that connects with your audience and engages them, and you’ll build lifelong relationships.

The Pohly Company is a respected custom content publisher that has partnered with many educational institutions. Just check out some of our work here [link to educational case studies].

Education marketing is not a dirty phrase. It’s really about making sure you know your audience; know your marketplace and how you can maximize your positive differences with your competition; and then act to deliver powerful messaging with relevant, usable, and meaningful content.

The Pohly Company has a lot of experience with custom content creation…and with knowing the unique needs of educational institutions.

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Grocery marketing begins with stores that serve a wide variety of food products, household goods and medicinal products to local areas. Although most grocery stores rely on strikingly similar business models and product offerings, specialty retailers can differentiate their stores through target marketing and unique service offerings. A marketing plan for a grocery store can provide the guidance a startup entrepreneur needs to fill a lucrative niche in the local grocery industry.that engages your customers.

And one of the best ways to gain marketplace advantage for grocery retailers is with a powerful custom content publishing program. Grocery customers crave valuable and engaging content, in print or even on the Web. From recipes and product features to cooking tips and food-safety handling tips, there are many ways to provide valuable content. And some grocery retailers are finding that customers even want more generic “lifestyle” content from their local grocery.

Grocery marketing programs that include a custom publishing track are programs that pay back many times over. When you create compelling content and market your content to customers and prospects, content monetization is surely to follow.

And The Pohly Company has experience working with grocery retailers. From Whole Foods to Bloom to Hannaford Bros., check out these case studies about how grocery retailers have used powerful custom content programs to engage with customers.

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Do you want to make your old and new business movies more interesting to watch? Editing them can help you remove the unwanted parts and add interesting titles and visual effects, so you don’t have to worry about fast-forwarding through your movies again. Edit video is a great way to re-purpose old content…and to leverage that content for your business.

If you’re new to editing video and want to get started right away, the best thing to do is hire an expert. Video editing is no off-the-shelf item. When it comes down to it, video content is no different from how you would value conent in print. So why try to do it “on the cheap?” The Pohly Company’s edit video services are a perfect solution to all your video needs.

Content — in video format or any other format — can be compelling when presented correctly. And that means connecting with your customers, engaging your customers, and keeping them interested in your products and services. Creating and marketing video content takes an expert, too.

And people are very visual beings, so video is a great format for easily connecting with customers and prospects. The Pohly Company is a leading provider of edit video services. Just check out some of the engaging videos.

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