Customer Communication
The Pohly Company elevates customer communication to a new level
Since 1987, The Pohly Company has focused on long-term, and long-form, customer communications programs that create the framework for supporting customer relationship management and marketing. As interruptive marketing has encountered barriers to success due to the proliferation of communication channels, our focus has expanded to the rapidly growing category of customer engagement marketing.
With 20 years of experience in custom publishing and custom content creation, we have evolved into a communications consulting company with broad expertise in marketing and publishing disciplines, both in print and online.
Through innovations in CRM marketing, market research, custom publishing, custom content, media sales, and design communications programs, The Pohly Company has elevated customer communication marketing to a new level. We work with corporate brands, associations and a range of publishing enterprises to develop fully customized customer communication programs that support multiple media channels. From online marketing newsletters to corporate publishing to media sales campaigns, The Pohly Company excels at creating memorable content that creates customer engagement and helps companies build customer loyalty.
Our experience in customer communication is offered through the following services:
- Audience definition, analysis and segmentation
- Qualitative and quantitative research
- Customer acquisition and retention programs
- Competitive positioning and market opportunity analysis
- Custom Content
- Advertising sales and consulting
- Custom publishing
- Design communications
The Pohly Company is a diversified marketing and publishing services company, and is recognized as one of the leading customer engagement companies in the country.
