Journalism and Marketing Join Forces

Anyone can talk. The question is, will they listen?

Through our Custom Publishing Group, The Pohly Company creates custom communications that engage and involve customers at every level. Inherent in our success with brands and associations such as Continental Airlines and the Association of National Advertisers is our unique approach to the custom publishing arena. Our programs seek to embrace customers through memorable editorial content and credible journalism paired with formidable marketing experience.

This proven methodology translates to successful work with magazines, newsletters, and web content; the creation of a meaningful two-way conversation that captures attention, provides relevant touch-points for customers, and opens the door to compelling, long lasting relationships.

Services

• • Program strategy development and measurement
• • Audience definition and profile
• • Editorial strategy and content development
• • Editorial positioning and publication redesign
• • Design implementation
• • Production and circulation management
• • Web content creation