Creative Solutions for Retail

Bloom supermarket’s magazine extends brand’s reach

Client Objectives

• • Generate traffic to existing stores and generate brand awareness and excitement about store openings in new markets
• • Wow customers with Bloom’s unique take on the grocery shopping experience
• • Create Bloom advocates and evangelists

Execution

• • Created monthly 20-page full-color magazine with an updated editorial approach and revitalized design
• • Developed engaging editorial content that reflects company’s unique approach to shopping and its philosophy of simplifying life
• • Planned and executed the circulation strategy required to reach target customers in proximity to new and existing stores

Results

• • Printed and delivered 363,000 versioned copies in three geographic areas
• • Client reported that new stores had strong opening traffic