Raising the Bar in a Discerning Market

The Boston Society of Architects builds a stronger brand

Client Objectives

• • Raise BSA’s national profile and elevate the stature of architecture and
  the built environment
• • Support BSA members and further attract new membership

Execution

• • Conducted extensive qualitative research among prospective readers and advertisers of ArchitectureBoston
• • Redesigned the publication to appeal to a broader spectrum of readers
• • Drove a significant marketing push to unveil the new look and feel of the magazine, and generate buzz within the professional community

Results

• • Launch resulted in significant press placements throughout Boston; 1,500 leads generated from trade show support
• • Ad revenue for the first four issues in 2005 increased by more than 20% over the same period the prior year (revenue growth continued into 2006)