Custom Publishing
The Pohly Company offers custom publishing programs that engage and involve customers by delivering frequent, relevant content that creates a sense of anticipation and reinforces the value equation between the company and the customer.
Custom publishing and custom content promote the brand while also speaking to the specific informational needs of the customer. While successful, custom publishing programs are based firmly on the client's marketing objectives, – in print and online – each program must also be engaging to busy readers and alluring to advertisers. While any company can create custom content or a custom publishing program, it takes a precise combination of credible journalism and powerful marketing experience to create custom publishing programs that break through the media clutter and get busy customers engaged.
The Pohly Company's custom publishing has set itself ahead of the competition by offering custom publishing that features engaging, relevant content and on-point marketing messaging in such mediums as inflight magazines, custom magazines, website custom content, and association and newsletter publishing.
The Pohly Company offers comprehensive custom publishing services that get real results.
With over two decades of experience in customer engagement marketing, The Pohly Company has created a long list of prestigious awards and satisfied custom publishing customers. Our custom publishing programs continually result in greater lead generation, higher advertising revenue, and significant positive customer feedback for our clients' publications. One client's inflight magazine saw a 139 % in revenue in the third year of the business plan created by The Pohly Company, and that client continues to receive creative excellence awards year after year.
The Pohly Company's custom publishing services have proven success based on a comprehensive suite of capabilities, including:
- Web and print content creation
- Program strategy development and measurement
- Target audience definition
- Editorial positioning and publication redesign
- Editorial strategy and content development
- Graphic design implementation
- Production and circulation management
The Pohly Company is a diversified marketing and publishing services company, and is recognized as one of the leading customer engagement companies in the country.
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