Custom Publisher
The Pohly Company – a custom publisher that creates dynamic publications that grow and evolve to meet changing client needs
Custom publications and custom content promote the brand while also addressing the specific informational needs of the customer. While successful custom publishing programs are centered on the client's marketing goals, they must also engage busy readers and appeal to advertisers. Custom publisher, The Pohly Company, creates custom magazine publishing programs that are a balance of credible journalism and powerful marketing experience to create custom content that breaks through the media clutter and gets time-starved customers engaged and advertisers interested.
The Pohly Company's custom publishing stands out in a crowded field. We offer custom publishing and communications that feature engaging, relevant content and on-point marketing messaging in such mediums as inflight magazines, custom magazines, website custom content, and newsletter publishing. We work hard to first understand and identify our client's customer base, and then create design communications and custom content that is fresh and compelling to those customers.
A custom publisher that gets real results – including increased advertising sales
The Pohly Company's custom publishing has two decades of experience in successful customer engagement and engaged marketing programs. We have created a long list of prestigious awards and satisfied customers. Our custom publishing programs continually result in higher advertising sales, greater lead generation, and better results for our clients.
As a custom publisher, our proven success is based on a comprehensive suite of services, including:
- Program strategy development and measurement
- Audience definition and profile
- Brand identity development
- Editorial positioning and publication redesign
- Editorial strategy & content development
- Graphic design services
- Production and circulation management
- Web content creation
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement and is recognized as one of the leading custom publishers in the country.
Case StudyEvolve to Meet Changing Customer Needs » Boston Society  |
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