Custom Publications

The Pohly Company creates high-quality custom publications that cut through the media clutter and engage customers

Despite the fact that they can be incredibly effective marketing tools, too many custom publications look, act, and read like a longer version of a company brochure. But when they are designed with customer engagement top-of-mind, custom publications can cut through the media clutter and reach readers with relevant, targeted communications that create meaningful two-way conversations.

The Pohly Company creates custom publications that differentiate themselves from other custom magazines with targeted, relevant content that gets readers truly interested and engaged. Our high quality custom publishing programs translate into higher readership and advertising sales, as well attention-getting awards for excellent custom content. Our custom magazine publishing programs include work with corporate publishing, association publishing, and much more.

Our custom publishing combines high-quality journalism with savvy marketing skills to create custom publications that have a look, feel, and style second to none. Our experienced writers create engaging custom content that is combined with visually exciting professional graphic design to create a custom publication that gets read and gets results.

Our custom publications expand brand reach

We create the big concepts that set the stage and inspire the conversations that will push your brand identity to new audiences. We have created visually exciting, full color custom magazines for retail, financial services, and travel companies that have increased ad sales, attracted readers, and won awards. Whether you are interested in creating a custom publication to extend your brand identity, generate excitement about upcoming products or store openings, or maintain customer involvement, The Pohly Company can help.

Our proven success is based on a comprehensive suite of services, including:

  • Program strategy development
  • Target audience definition
  • Brand identity development
  • Editorial strategy & content development
  • Graphic design services
  • Production & circulation management
  • Web content creation

The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement and is recognized as one of the leading custom publishers in the country.

The Pohly Company
Continental Airlines

Case Study

Evolve to Meet Changing Customer Needs
Continental Airlines’ inflight magazine engages customers and supports partners

» Continental Airlines

» Boston Society
   of Architects

» Bloom
» Fidelity Investments

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