OppenheimerFunds
OppenheimerFunds
Objectives
- Celebrate the 50th anniversary of OppenheimerFunds
- Engender a sense of pride among all members of the OppenheimerFunds family
- Inform readers of the breadth of OppenheimerFunds history and accomplishments
Create
- Developed a 2½ -minute video in conjunction with a commemorative 50-year history book and companion website
Market & Monetize
- This video brought the first 50 years of OppenheimerFunds to life, both informing and inspiring viewers by engagingly recounting the company’s contributions throughout its first five decades. Including interviews with past and present CEOs, the video successfully captures the spirit and determination of a great brand.
