Hannaford
Large supermarket chain in New England and New York
Objectives
- Build and strengthen the Hannaford brand
- Support companywide marketing initiatives
- Position Hannaford as a resource for healthy living
- Encourage customers to try new foods and ingredients and to purchase Hannaford private label brands
- Build long-term relationship with customers
- Increase revenue opportunities
Create
- Produce six bi-monthly, 48-page magazines
- Provide electronic magazine and web-only content for Hannaford.com
- Develop sales materials
- Conduct ongoing reader research
- Develop a “Best of fresh” holiday calendar
Market & Monetize
- Publication reaches more than 275,000 passionate shoppers
- 79% of readers pick up fresh every time it’s distributed in stores
- Increased number and quality of advertisers
- Publication has earned numerous industry awards for both editorial and design
- Holiday calendar anticipated to generate income over cost of production
