OppenheimerFunds
International financial services provider
Objectives
- To reach out to employees and advisors with a program that would commemorate the firm’s 50th anniversary
- Reinforce the principles that have guided the company for its first five decades
- Instill confidence in the security, stability, and potential of the company
- Give OppenheimerFunds a human face both internally and externally
Create
- Designed, developed, and produced a website featuring interactive flash elements, photography, and video
- Created a 4-color custom publication covering the history of OppenheimerFunds first 50 years
- Concepted and produced a seven-minute company video that launched the year-long 50th anniversary celebration
Market & Monetize
- Website was launched in stages, based on chapters, creating an internal buzz throughout the company nationally and internationally
- Program fed into internal and external social networking opportunities, bringing employees, both past and present, together throughout the year-long development cycle
- Hardbound book quickly became a company "best seller," requiring an increase in the print run
- Advisors requested the book three times more than anticipated as a client fulfillment tool
