BRANDS CAPABILITIES AND SERVICES

The Pohly Company offers comprehensive custom content services for brands. We create, market, and monetize content in a variety of ways across multiple media channels, including print, web, video, and mobile. We offer both à la carte and turnkey program development, and everything we do is fully customized to meet your specific objectives.

• CREATE
  Our capabilities include a wide range of strategic and tactical services all designed to get you results.
  • Multi-platform content development
  • Program and strategy development
  • Editorial and copy management
  • Design and graphic development
  • Prepress, paper procurement, and print
    manufacturing
  • Website design and implementation
  • Video development, editing, and production
  • Mobile applications
  • Corporate identity, sales, and product collateral
• MARKET
  Our capabilities include a wide range of strategic and tactical services all designed to get you results.
  • Strategy & planning
  • Market research
  • Market opportunity and competitive analysis
  • Audience definition and segmentation
  • Communications and content audits
  • Performance metrics and evaluation
  • Multi-channel content matrix planning and implementation
  • Distribution management in any channel
  • Email program management and implementation
• MONETIZE
  Our capabilities include a wide range of strategic and tactical services all designed to get you results.
  • Sales strategy and development
  • Online, print, event, and integrated media sales
  • Domestic and international sales capabilities
  • Media kit, sales tools, and sales support services
  • Advertising universe analysis
  • Competitive media analysis/market positioning
  • Rate and pricing analysis and recommendations
  • Revenue and multi-year pro forma projections
  • Direct sales force recruitment, training,
    and management
  • Supplemental and ancillary media program
    development