Find Out What They Think

The Arthritis Foundation parlayed research into
better member education

Client Objectives

• • Evaluate the effectiveness of the Arthritis Foundation’s suite of educational brochures distributed in physicians’ offices
• • Identify trusted sources of information for medical/health issues relied on by arthritis patients
• • Discover current awareness and perceptions of the Arthritis Foundation

Execution

• • Developed and conducted a qualitative research study consisting of one-on-one interviews with participants across four audience segments in diverse geographic areas
• • Solicited feedback about the collateral design and layout, assessed the comprehensiveness and clarity of the content, and gauged awareness of the Foundation among participants

Results

• • Translated research findings into actionable recommendations for improving the effectiveness of educational materials