A Fresh Face for an Industry Leader

The Association of National Advertisers leads the marketing community — now their magazine does the same

Publishing Objectives

• • Position the ANA as the leading voice in the marketing industry
• • Establish The Advertiser as the ultimate source of information on key industry
  issues and trends
• • Generate incremental memberships and profits, and improve ANA returns

Execution

• • Redesigned publication with a more sophisticated and contemporary look
• • Upgraded content by soliciting higher quality writers and focusing on forward-thinking marketers
• • Incorporated messaging to reflect the ANA’s four pillars: brand building, integrated marketing, client/agency relations, and marketing accountability

Results

• • Total sales for all media vehicles at relaunch exceeded those of the prior year
• • Relaunch received with enthusiasm by membership and created significant industry buzz at annual meeting
• • Resulting redesign garnered several industry awards, including an ASTRID Gold Award for “Custom Publication – Association”