Association Publishing
The Pohly Company's association publishing programs support member engagement and growth
In order to remain relevant to their members, associations must engage and inform them by providing valuable information year after year through their targeted association publishing programs.
The Pohly Company understands how important it is for associations to create long-lasting, profitable relationships with their members. We create strategically effective association publishing programs with high quality custom content. Your market is dynamic and so are our custom magazines. Our custom publishing program creates a clear, differentiated, competitive position for your association. We also provide comprehensive media sales services including advertising sales strategy and implementation and media kits with compelling graphic design execution. Our association publishing work has included working with some of the largest and most prestigious associations in the United States.
We offer more than standard custom publishing programs for associations
We have a comprehensive approach for increasing association publishing reach and effectiveness:
- Market research and communications consulting – We conduct qualitative research and solicit feedback from members and advertisers about direction and design, analyze past advertising sales history and performance, and develop opportunities for future growth.
- Sales tools – We write, design, and produce customized media kits and programs and create a media sales strategy that will fit your goals.
- Events – The success of an event can be boosted with effective marketing materials before, during, and after the event. Our professional graphic design team generates excitement and buzz around your events.
- Websites – We use website graphic design and custom content development to extend your brand and ensure that your customers are getting what they need at your website.
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement and is recognized as one of the leading custom publishers for association publishing in the country.
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