Advertising Sales

The Pohly Company's strategic approach to advertising sales generates new revenue and continued growth

The Pohly Company offers media sales and consulting in print and traditional media markets. We go well beyond traditional magazine advertising sales programs, boosting reach across multiple media channels with a focus on customized solutions that will improve your publication or website's revenue results and help you increase your bottom line. In the custom content arena, our media sales and consulting capabilities are uniquely positioned to help you improve your internet marketing online advertising, corporate publishing, association publishing and/or custom publishing results. We also serve traditional magazine publishing and digital publishing markets with ad sales representation capabilities further enhanced by our communications consulting and market research, custom publishing, and design communications services.

Our success in creating powerful advertising sales programs includes annual advertising sales program growth of 20-50% year-over-year for select clients. We are able to achieve this proven, consistent success for both custom and traditional publishers through our strategic understanding of all aspects of media sales and media product development. We offer comprehensive domestic and some international ad sales representation and top-notch business planning and strategic development services.

The Pohly Company's senior strategists and sales management professionals work with you to customize your media sales solutions and increase your bottom line, whether in print or online.

Our ad sales capabilities include:

Media sales feasibility assessment and strategy development
Integrated print, online & event media sales
Direct sales and sales force management
Territory analysis and recommendations
Ancillary product development to augment print
Media kit sales and sales tool design and redesign
Graphic design services

The Pohly Company is a diversified marketing and publishing services company, and is recognized as one of the leading customer engagement companies in the country.

Case Study

A Fresh Face for an Industry Leader
The Association of National Advertisers leads the marketing community — now their magazine does the same

» The Association of
National Advertisers

» Boston Society
of Architects
» Continental Airlines
» Massachusetts Office of
Travel and Tourism