ABOUT fresh
Since our very first issue, Hannaford's fresh magazine has continued to grow in popularity, becoming a must-have resource for our shoppers. In fact, customers have told us that they look forward to each issue and actively look for it during their visits. The reason is simple: fresh magazine is written by people who love food, for people who love food. In addition to delicious recipes, exquisite photography, food trends, timely tips, and useful how-to information, fresh magazine successfully introduces new foods/categories, supports seasonal items, and creates awareness of unique products with customers and associates alike. Our research has shown us that fresh readers are eager to try a new recipe or purchase a product after reading about it in our magazine.THE BENEFITS OF fresh.
- Every issue is distributed to over 275,000 shoppers at 170 stores: Maine, New Hampshire, Vermont, Massachusetts, New York
- fresh magazine is sold in Hannaford stores, and is free with purchases over $25
- Published 6 times a year
- Our readers are savvy shoppers and engaged readers
- 84% shop weekly at Hannaford
- 79% pick up fresh every time itâ€'s available
- % passed along one or more copies of fresh
- Spend on average $100–$150 per week on groceries and use coupons 2-3 every month
CONTACT
To advertise, obtain a media kit, or to find out more information, please contact us today:
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Jim McNeil |
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