The Pohly Company
NACS teams with The Pohly Company to redesign NACS Magazine

BOSTON, May 12, 2008 — The Pohly Company, a marketing and publishing services company with more than 10 years of experience in the custom publishing industry, has partnered with NACS to redesign its award-winning NACS Magazine.

Launching in May 2008, the newly redesigned monthly will maintain much of the editorial format it has in past issues, and will feature more of an emphasis on trends, exclusive industry data, and best practices for convenience and petroleum retailers and their suppliers. The redesign is one aspect of an overall strategy that NACS has to broaden the magazine’s appeal and significantly grow the magazine’s 30,000-plus circulation base.

“NACS Magazine represents the $577 billion convenience and petroleum retailing industry,” says Erin Pressley, editor in chief of NACS Magazine. “Because it is unique in offering exclusive insights within the channel, it is, by far, the industry’s fastest growing publication over the past five years.  This redesign is an integral component to the publication’s continued growth and success.”

“NACS Magazine is proving to be one of our most interesting and unique publications,” says Kevin Miller, chief creative officer for The Pohly Company. “NACS goal was to create a magazine that would appeal to an entire organization, while maintaining the modern, journalistic style for which they are already known. Our extensive experience in both design and publishing makes this project a particularly good fit. We look forward to presenting the new NACS Magazine to readers this May.”

About the National Association for Convenience and Petroleum Retailing
NACS, the association for convenience and petroleum retailing, was founded in 1961 as the National Association of Convenience Stores. It is an international trade association representing more than 2,200 retail and 1,800 supplier member companies. The U.S. convenience store industry, with over 146,000 stores across the country, posted $577.4 billion in total sales in 2007, with $408.9 billion in motor fuel sales.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement content and marketing: creating and sustaining customer relationships from acquisition through brand affinity. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of fuelNet Monthly, a web-based information provider of smart marketing tools for the growing business. For more information on the Boston-based company, visit pohlyco.com.

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