The Pohly Company
Boston-based Customer Communications Company
Honored by Three Award Shows
The Pohly Company Brings Home a Total of Six Awards

BOSTON, July 28, 2005 — Customer Communications leader The Pohly Company has been honored once again by three of the world’s most coveted award shows, the APEX Awards for publication excellence, the Magnum Opus Awards for custom publishing, and the Astrid Awards for design communication.

APEX Award
Based on excellence in graphic design, editorial content, and the overall strategic success of the entry, the judges for the 2005 APEX Awards acknowledged The Pohly Company for achieving overall communications effectiveness and excellence on behalf of clients Real Living, Inc., and Coca-Cola Foodservice & Hospitality. Additional information on the APEX Awards can be found at www.apexawards.com.

Awards won
One-of-a-Kind-Custom-Published Publication
Real Living, Inc.: RealLiving magazine

Custom-Published newsletters
Coca-Cola Foodservice & Hospitality: Coca-Cola Refreshing News

Magnum Opus Award
Judged by professors from the Missouri School of Journalism and leading custom publishing professionals, the Magnum Opus Award recognizes the achievements of custom publishing companies that deliver corporate magazines, newsletters, and collateral that aspire to the highest quality — strategically, editorially, and visually. To learn more about the Magnum Opus Awards visit www.magnumopusawards.com.

Awards won
Most Improved Design — Silver
Boston Society of Architects: ArchitectureBoston magazine

Best Design-New Publication — Honorable Mention
Real Living, Inc.: Real Living magazine

Best Interview or Profile — Honorable Mention
Continental Airlines: Continental magazine

Astrid Awards
One of the most prestigious award competitions in the industry, and in the world, the International Astrid Awards competition recognizes outstanding achievement in design communication. In its 15th year, the Astrid Awards lured nearly 500 entries submitted from 17 countries. For more information, visit www.mercommawards.com/Astrid.

Award won
Custom Publications — Bronze
Continental Airlines: Continental magazine

About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.

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