Build Your Customer Loyalty
Find out how Coca-Cola won in the loyalty wars in the September issue of Fuel
BOSTON, September 7, 2007 — How do you really know your customer? customer communications leader The Pohly Company, talks about getting to know your customer in its September marketing newsletter Fuel. Fuel provides unconventional wisdom to power your customer communications. In the September issue of Fuel, Jack Stahl, former president of Coca-Cola is interviewed on how he engages his customers and builds customer loyalty. Stahl believes you need to broaden your customer relationships with other services. At Coco-Cola, he routinely talked with his customers about supplying them with demographic information or specialized studies that would help them better understand their end consumer. He took the customer relationship to the next level. When asked how much time a company can realistically spend getting to know its customer, Stahl stated, “While it does take time, I think it can happen by being with your customer in their retail stores, for example, or in their operating environment or their manufacturing environment. Also, in every interaction, every sales call, you have the opportunity to learn.” Stahl would also check in with his top 100 customers from time to time while working at Coco-Cola. “A phone call doesn’t take a lot of time, but it says to the customer that you care about their business and that you are, in effect, part of their team as they work to grow their business.” About The Pohly Company The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications – creating and advancing programs that drive emotional relationships with a company's customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bi-monthly newsletter for marketing and communications professionals that focuses on unconventional ways in which to reach and influence key customer groups. For more information on the Boston-based company, visit pohlyco.com. « Back to Press Releases
