Eons Selects The Pohly Company to Produce Customized Content for Boomer Web Site
BOSTON, May 31, 2007 — The Pohly Company, a diversified marketing and publishing services company, has been retained by Eons™, a media company for people 50 years and older, to produce Web-based member engagement collateral. An initial project consists of re-designing the weekly member newsletter, the Eons Insider, and developing content and layouts for the company’s retention and reminder e-mail programs.
Pohly also expects to produce additional content, both in print and online, for Eons members and partners as part of Eons’ long-term business strategy.
About Eons™
Eons, Inc. inspires and connects adults who are lovin’ life on the flipside of 50 with tools and resources to help them make the most of today, tackle dreams and adventures, and celebrate memories and accomplishments. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners, and is backed by venture capital financing from General Catalyst Partners, Sequoia Capital, Charles River Ventures, and Intel Capital, as well as Humana, Inc. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity, and Verizon Wireless. Eons is headquartered in the Charlestown Navy Yard. For more information about Eons, visit www.eons.com and www.cranky.com.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communication – creating and advancing programs that drive emotional relationships with a company’s customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways in which to reach and influence key customer groups.
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