BOSTON, June 29, 2005 — Boston-based customer communications company The Pohly Company announced today that the Massachusetts Office of Travel & Tourism (MOTT) has selected Pohly to develop the state’s annual tourism publication, the Massachusetts Getaway Guide.
The Pohly Company was awarded the contract, which is renewable for up to three years, following a competitive bid process. “We value the seven-year relationship we have cultivated with the Massachusetts Office of Travel & Tourism, and we look forward to continuing to build on the momentum of the Massachusetts Getaway Guide,” commented Diana Pohly, president of The Pohly Company.
Designed to attract tourists to Massachusetts, the Getaway Guide is distributed to more than 750,000 active travelers a year. The 160-plus-page Guide captures readers with articles and departments that explore the history, culture, and diverse attractions that make the Bay State a favorite travel destination.
The 2006-2007 Massachusetts Getaway Guide will launch in February 2006. For more information, or to receive copies of the 2006-2007 Getaway Guide, please contact Dawn Silvia, 617.457.3916 or dsilvia@pohlyco.com.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.
