The Pohly Company expands with seven new hires
Recruitment efforts reflect company’s planned growth
BOSTON, June 20, 2006 — The Pohly Company, Inc., a Boston-based diversified marketing and publishing services company that specializes in customer communications, welcomes seven new employees, bringing the number of its staff to 52, the highest ever.
The company’s recruitment efforts reflect its planned growth announced in the fall, when they launched four additional business units and expanded their breadth of services beyond custom publishing to include Media Sales & Consulting, Design Communications, Communications Consulting & Market Research, and their award-winning newsletter for marketing professionals, Fuel.
The following individuals have recently joined The Pohly Company:
Media Sales & Consulting
Ed Berg – Associate Publisher
Berg joined The Pohly Company as associate publisher and will be responsible for media sales, event and sponsorship marketing for The Advertiser. Berg will handle event marketing and sponsorships at the annual ANA conference, the highly esteemed annual conference of C-level brand marketers from Fortune 500 companies.
Kristina Sweet – Eastern Advertising Sales Manager
With 14 years of integrated media sales experience, Sweet will be responsible for The Advertiser’s print media, events and sponsorship in the eastern region. She will also handle event marketing and sponsorships at the annual ANA conference. Previously, Sweet was senior sales director for CMO magazine.
Design
Debbie Pickering – Art Director
Pickering will be responsible for art design for Continental and UAW-GM. Pickering received her master’s degree in publication design from University of Baltimore.
Whitney Lader – Designer
A graduate of Suffolk University, Lader will handle design for Continental, Private Screening, and Main Cabin magazines.
Custom Publishing
Brian Bertoldo – Managing Editor
Bertoldo will be responsible for managing editorial process and schedule flow for Bloom, Fidelity, UAW-GM, Western Union, and Massachusetts Lodging Association. He comes to The Pohly Company from Conquest Business Media.
Finance
Joan Connolly – Senior Accountant
Connolly will be involved in accounts payable and benefits management. She comes to The Pohly Company from Lowe Grob Health & Science, a subsidiary of Hill Holliday.
Corporate Marketing
Kimmerly McDonough – Marketing & PR Specialist
Joining The Pohly Company from The Leukemia & Lymphoma Society, McDonough will be responsible for managing The Pohly Company’s day-to-day marketing and PR activities. McDonough is a graduate of The University of Arizona.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.
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