Editors and publishers join The Pohly Company at
book release for The Best of 9½ Ways
Marketing “how to” book endorsed by veteran of the Kennedy White House
and Ronald Reagan speechwriter
WASHINGTON, June 5, 2006 — The Best of 9½ Ways, a new book of unconventional but practical advice for marketers looking to connect with customers, was released Saturday night at a party in Washington, D.C., Diana Pohly, president of The Pohly Company, announced today.
The Pohly Company is a customer communications company and publisher of The Best of 9½ Ways, as well as other publications including Fuel, the award-winning bi-monthly newsletter in which the articles compiled for The Best of 9½ Ways were first published.
“Everyone wants to establish meaningful relationships with their customers, whether those customers are buyers, readers, partners, members, or employees,” said Pohly. “The Best of 9½ Ways breathes fresh air into stale customer communication programs by providing marketers with case studies and useful advice that can serve as a springboard for their own unique ideas.”
The articles in The Best of 91½ Ways were written by the authors of marketing books, and independent journalists who also contribute to publications including Forbes, Money, The New York Times, The Los Angeles Times, The Boston Globe, Advertising Age and Brandweek. These writers interviewed leaders from the business, marketing and publishing worlds to collect the latest wisdom on how to communicate effectively with customers and stay ahead of competitors.
The book has been endorsed by numerous publishing and marketing experts, including Letitia Baldrige, Kennedy White House Social Secretary and Chief of Staff to Jackie Kennedy, and author of numerous books on business etiquette; and Aram Bakshian, Wall Street Journal book reviewer, former director of White House speechwriting for President Ronald Reagan, author, and editor of American Speaker.
According to Baldrige, “There are so many valuable, succinct nuggets of advice in The Best of 9½ Ways, spanning subjects like creativity and channel marketing, that the reader will feel transported to a pleasant, pocket-sized version of business school, no tuition required!”
Added Bakshian, “Everyone can profit from the clever, original and – above all – practical suggestions and tips (more than 160 in all) contained in The Best of 9½ Ways. The editors of Fuel haven’t just collected a lot of good ideas in a convenient, compact format; they’ve provided the inspirational catalyst for intelligent readers to generate innovative, successful strategies of their own.”
The 35-page, full-color book costs $19.95, with discounts for multiple copies. It can be ordered at www.pohlyco.com or by calling toll-free (866) 650-9807.
Approximately 100 professionals from the newsletter, publishing and marketing industries attended the book release event, held at the home of Bill Dugan, vice president and general manager of The Pohly Company’s Fuel Publishing Group. The party also served to kick off the Newsletter and Electronic Publishers Association (NEPA) Annual Conference.
In addition to Baldrige and Bakshian, guests included:
- • Corinne Denlinger, editor of Trend Letter, entrepreneur, and ghostwriter to many of John Naisbitt’s books, including best-seller Megatrends
- • Dennis Bass, deputy director of Center for Science in the Public Interest (CSPI) and publisher of the largest paid-circulation health newsletter in the world, Nutrition Action Healthletter
- • Denise Elliott, vice president of sales and marketing for Kiplinger Washington Editors
- • Helen Hoart, president of StayWell Consumer Health Publishing, publisher of Harvard Medical School’s healthletters
- • Helmut Graf, CEO of the German periodicals publisher Rentrop Publishing.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.
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