Boston Whaler, Inc. Relaunches Custom Publication
Boston Whaler magazine reels in readers
with a new name and a new design
BOSTON, May 26, 2005 — The Pohly Company, Inc., a Boston-based customer communications company, unveiled the newly redesigned and renamed Boston Whaler magazine. Published on behalf of Florida-based boat manufacturer, Boston Whaler, Inc., the colorful 20-page magazine boasts a blend of travel articles, product information, and useful boating tips that connect directly with more than 50,000 Boston Whaler owners and prospective customers.
New departments include: “Legend Has It,” which recounts the amazing stories of Boston Whaler owners, underscoring the brand’s “unsinkable” reputation; “Blueprint,” which showcases the technology and craftsmanship behind the newest Boston Whaler models; and “Ask Our Experts,” in which Boston Whaler experts answer owners’ boating-related questions. The feature well focuses on two hot, eye-catching boating destinations, enticing readers with captivating photography and fun, engaging editorial.
Formerly Legend magazine, Boston Whaler is published two times a year and mailed to 50,000 customers and more than 100 dealerships nationwide. Sample issues are now available to the press. Please contact Elizabeth Deschenes at 617.457.3916 to catch your copy of Boston Whaler magazine.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Sea Ray, Bayliner, Maxum, Hatteras, Meridian, Sealine, Bermuda, Ornvik, Quicksilver, Savage and Uttern pleasure boats; Baja high-performance boats; Arvor, Boston Whaler, Palmetto, Sea Boss, Sea Pro and Trophy offshore fishing boats; Crestliner, Lowe, Lund and Princecraft aluminum fishing, deck and pontoon boats; Attwood marine parts and accessories; Land ‘N’ Sea marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.
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