The Pohly Company
The Pohly Company Expands with Five New Hires

BOSTON, April 25, 2005 — The Pohly Company, Inc., a Boston-based customer communications company, welcomes five new employees, bringing the number of its staff to 41, the highest since 2001.

Finance
Ann Marie Mador — Senior Financial Analyst
Mador will be involved in the financial aspect of new business and will provide ad hoc financial reporting and analysis for various projects.

Marketing Services
Stacee Amos — Account Supervisor
Joining Pohly from TG Madison Advertising in Atlanta , Amos will be responsible for managing accounts for the Boston Society of Architects, Student Advantage, and UAW-DaimlerChrysler. Amos is a graduate of Miami University.

Lindsay Diamond — Account Coordinator
A graduate of Boston College , Diamond will coordinate Continental Airline’s entertainment guides, Private Screening and Main Cabin, and she will be responsible for assisting the marketing services team on a variety of other accounts. Diamond joins Pohly from Wolfe/Doyle Advertising in New York.

Operations
Andrew Eitelbach — Administrative Coordinator
In his position, Eitelbach will oversee the day-to-day administration of the office. He is a recent graduate of St. Lawrence University.

Kim Calvi — Traffic Manager
In this newly formed role, Calvi’s responsibilities will include trafficking publications and projects through various departments, as well as generating internal schedules and managing workflow. A graduate of Emmanuel College , Cavli has previous experience with Graphique de France, W.R. Grace, DiaLogos, and The Yankee Group.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.

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