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Hannaford supermarket chain selects The Pohly Company to produce customer magazine

BOSTON, April 14, 2006 — The Hannaford Bros. Co. supermarket chain has selected The Pohly Company to publish its customer magazine, Diana Pohly, president of The Pohly Company, announced today. The Pohly Company is a customer communications company that provides marketing and publishing services to brands, associations and member groups across the U.S.

The Pohly Company will re-position and re-design Hannaford Brothers’ bi-monthly magazine called Hannaford Fresh. The Pohly Company will be responsible for publication strategy development, distribution analysis and refinement, editorial content, graphic design, and print production for the publication.

Hannaford operates more than 150 supermarkets in Maine, New Hampshire, Massachusetts, Vermont and New York. Founded in 1883, the company is headquartered in Scarborough, Maine.

“Hannaford is a leader and innovator in its industry, and we look forward to strengthening that leadership position and their brand through our custom publishing and marketing services,” Pohly said.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.

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