The Pohly Company
Association of National Advertisers selects The Pohly Company to publish The Advertiser, Guide events and sponsorships

New York, NY—March 28, 2006 — The Association of National Advertisers (ANA) has selected The Pohly Company as the new publisher of The Advertiser, its bi-monthly member magazine. The Pohly Company will also work with the ANA to further leverage their brand through event and sponsorship sales.

The Advertiser, the official magazine of the ANA, is the industry’s only peer-to-peer magazine, written by and for marketing and advertising executives. The magazine offers articles and insight on key advertising and marketing trends, issues and best practices, and is sent to 25,500 advertisers, marketers and communications executives six times per year.

"The Advertiser is a key vehicle we use to bring thought leadership to the nation’s top marketers. As our entire industry moves decidedly to innovate and reinvent, we are excited to join forces with The Pohly Company to rejuvenate The Advertiser and bring fresh insights and perspectives to our membership," said Bob Liodice, President and CEO of the ANA.

The Pohly Company will be responsible for strategy development, editorial content, graphic design, production, print advertising sales, and sponsorship and event sales for The Advertiser and the ANA.

"We have a long history of creating and improving publications for member groups and very large corporations, and we're pleased that the ANA has invited Pohly to be part of their team," said Diana Pohly, President of The Pohly Company.

About the ANA
The ANA’s mission is to provide indispensable leadership that drives marketing communications, media and brand management excellence and champions, promotes and defends industry interests. The ANA is the industry’s foremost and recognized source of marketing communications best practices. It also leads industry initiatives, influences industry practices, manages industry affairs, and advances, promotes and protects all advertisers and marketers. The trade association represents 370 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. For more information visit www.ana.net.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing company specializing in customer communications — creating and advancing marketing and publishing programs that drive emotional relationships with a company’s customers and best prospects. The company works with world-class brands and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Boston Society of Architects. The Pohly Company is also the publisher of Fuel, a bimonthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups.

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