The Pohly Company’s Diana Pohly named the 2010 recipient of the John Caldwell Award for Lifetime Achievement by the Custom Content Council.
BOSTON—November 12, 2010— The Custom Content Council (CCC) has selected Diana Pohly, president of the Boston-based engagement marketing company The Pohly Company, as the 2010 recipient of the Caldwell Award for Lifetime Achievement. The award was presented at the CCC’s gala awards ceremony at the Pearl Awards in New York on November 11, 2010. Since its inception in 2006, the Caldwell Award for Lifetime Achievement has been recognizing individuals whose leadership has demonstrated innovation in custom media and made a significant impact on the growth of the custom publishing industry. A founding member, past co-chair, and past board member of the CCC, Diana Pohly has been a major player in marketing and publishing for more than 25 years. Her marketing experience began with 10 years working at several Boston-based advertising agencies before moving to custom content, becoming the president of Cadmus Custom Publishing for two years then acquiring the company from Cadmus Communications Corporation and creating The Pohly Company. As president of The Pohly Company, she specializes in creating diverse custom content programs for a roster of world-class clients including Coca-Cola, the Association of National Advertisers and Hannaford Supermarkets. "To see how much the custom content industry has grown over the years and to be a part of its exciting evolution as new ideas and technologies emerge everyday and influence the way we approach marketing is a reward within itself. And to be awarded the John Caldwell Award for Lifetime Achievement, in the company of such influential past recipients, is truly an honor. I look forward to actively participating in the future of the industry in the coming years." said Diana Pohly, President of The Pohly Company. About The Pohly Company The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement content and marketing: creating and sustaining customer relationships from acquisition through brand affinity. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola, and the Association of National Advertisers. The Pohly Company is also the publisher of StepByStepMarketing.com, a web-based information provider of smart marketing tools for the growing business. For more information on the Boston-based company, visit pohlyco.com. « Back to Press Releases
