The Pohly Company
Diana Pohly, President/CEO

Diana Pohly

President/CEO

Diana is committed to creating and advancing programs that drive emotional relationships with a company’s customers and best prospects. She believes in creating and sustaining brand affinity and brand advocacy through the work her company does in each of its five service areas: Communications Consulting & Market Research, Custom Publishing, Media Sales & Consulting, Design Communications, and its award-winning unconventional newsletter for marketing professionals, Fuel.

Diana has unquestioning faith in the creative process that fuels the company. She believes in approaching every client, every program, and every problem with a fresh, creative mind. This conviction guides all aspects of the company’s work — from strategic consulting to creative services — and it produces smart, distinctive thinking that gets results.

Since purchasing the company in 1999 from Cadmus Communications Corporation, of which she had been president since 1996, Diana has led the company to consistent double-digit annual growth. She is an industry expert and has been quoted in publications such as Newsweek, Folio, AdWeek, and on CNNfn and the CBS Early Show. In 2004, Fortune Small Business and Winning Workplaces named Diana one of America’s “Best Bosses.” She is also a founding member, past co-chair, and past board member of the Custom Publishing Council.